Cashing Out on Tomorrow:
When Personal and Market Economies Diverge
You could say that the past year has been one for the record books. As of January 2024, total U.S. consumer debt reached a historic $17.33 trillion while credit card rates surged to unprecedented levels, topping more than 24%. An all-time-high number of American workers (3.6%) made hardship withdrawals from their 401(k)s in 2023, signaling escalating consumer distress within a persistent, near-record inflationary environment. Moreover, a 2023 study by Paycheck.org revealed that nearly eight in 10 Americans are living paycheck to paycheck. So as the Dow and S&P celebrated all-time highs, boosting participants’ account balances, more Americans are — as The Wall Street Journal aptly put it — “treating their 401(k)s like cash machines.” In doing so, they undermine the potential gains they could have realized and further imperil their financial future.
For plan sponsors, current market and economic conditions present a pressing imperative to educate participants on alternative strategies to help effectively manage debt and budgeting challenges — without jeopardizing retirement readiness. Debt management workshops as part of a holistic financial wellness program, for example, can provide employees with practical strategies for managing debt. From prioritizing repayment of high-interest debt to understanding APRs and the impact of making minimum payments, structured learning experiences can offer actionable insights that workers can use to reduce debt faster.
These initiatives can be supported by targeted content campaigns via emails, videos, webinars, social media content, and company intranets to provide ongoing assistance and reminders about staying on track with debt management goals.
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